Developing an online presence is crucial for the success of your business. The world is no longer merely brick and mortar; it’s binary and virtual.
Business owners are not all born marketers, so for many, the thought of having to become a salesman alongside businessman is daunting and downright scary. However, the way consumers make purchases has drastically changed.
No longer are they flipping through the yellow pages; they are Googling.
Social media is another way consumers research a business or product before making a decision. Make sure you are on it as well as having a dedicated website storefront. As such, it’s important for businesses to show up in those search results if they want their business to succeed.
Online marketing is made of convenience, allowing your business to be open and reachable 24/7. It’s also cheaper than traditional marketing that requires physical products to be made (and therefore it’s easier to see a ROI). It furthermore allows for distance to no longer be an obstacle. You are able to target and reach an audience no matter where they are located.
Speaking of, targeting and personalisation are the big bonuses of online marketing.
Being able to pinpoint your client and tailor an advert to the exact kind of person you want to attract is magical. Online marketing is also a fantastic means of fostering community and interacting with potential clients. Happy customers are repeat customers (and are your source for positive reviews and testimonials). For example, the Harvard Business School Executive Education released an article on their website showing the link between social networking and revenue growth in online businesses.
If you match this expertise with integrity and a very real passion for what you do- you are mindfully and with polish creating a niche that provides a great business!
Whilst online marketing and social might seem an overwhelming hurdle, with the right training and environment, it can actually become a wonderful message stick- from you to your person.
We are currently running workshops to facilitate this very thing, succinctly and simply with all you need to get your presence online and amplify your message. To register your interest email Kate firstname.lastname@example.org