by Geelong Social Media resident Wordsmith, Journo, and Marketing extraordinaire Renae Failla.
Many of you may have experienced the array of touchpoints with this progressive platform but are you using Instagram in your business to its fullest potential? With the shifts in algorithms and the migration of brands to Instagram, the importance of infusing the full functionalities of the platform into your strategy is becoming imperative! This is why we have collated 10 bite-sized tips for the year!
Businesses can remain at the forefront of their industry and discover like-minded people by following hashtags. All you need to do is search the relevant hashtag and click follow. Posts with these hashtags will appear in your feed allowing you to expand your feed beyond the profiles you follow. For example, if you are a Naturopath, you may start following the hashtag #nutrition or #healthexpert.
Include hashtags in your profile description
This feature has only been introduced a couple of months ago. It’s a way to put forward your interests and niches to new users so they can discover your profile and mutual interests.
Insta stories are ideal for the content that is not good enough for a post but that you would like to highlight. Insta stories can be viewed as disappearing ads providing a new touchpoint from business to consumer. Instagram saw an opportunity to jump on this temporary digital tool and the take up of this feature took over the use of Snapchat for many. Instagram stories are important for brands as Snapchat stories were not an effective marketing tool and they allow brands to provide real-time updates (think Twitter) but in a visual manner.
GIPHY on Insta stories
GIF stickers work to add a level of excitement in the digital age. Taking a page out of the meme culture handbook, businesses can use these stickers to connect on a deeper and less sterile level. Simply put, Millennials and Gen Z are accustomed to seeing these iconic moving images in their feed and by employing these as a business you are able to reach that audience.
The silent frame of advertising
It’s time to appeal to the audiences who can’t hear the message. Ad Espresso, Hootsuite reports that in 2017 only about 15% of Facebook and Instagram users chose to watch videos with the sound on. For this reason, it is important to ensure that the description includes a call to action and that your image is empowering enough to stop the feed. Bright colours in the design such as orange or yellow are a great way to do this.
Instagram scheduling was always wishful thinking for many. Previously, many scheduling platforms would allow scheduling of Facebook and not Instagram. Some platforms would employ push notification alerts which can be likened to a calendar reminder on your phone. This posed great difficulty for many brands to stay active on both channels, yet in 2018, Hootsuite has addressed the need for Instagram scheduling, thus increasing productivity, planning, and engagement of audiences.
Take your stories or posts that step further with easy text animation to engage the audience. Their tagline is ‘Legends speak louder than words’, instead of your regular text on image post, there is a range of animations. This particularly comes in handy when you are promoting an event or aspect of a product on your Insta story. Combining videos and photos helps break up the content with slides of stunning text animations such as ‘To find out more head to our website…”.
iPhone new additions ios 11
Did you know that you can easily create animated posts on your iPhone with the swipe of your finger? The iPhone now facilitates the advancements of social media allowing you the option of a Loop, Bounce or Long Exposure on live images. Features like these foster creativity and user engagement.
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