The Importance of Google Reviews and How to Get Them

Google Reviews and How to Get Them

Want to know how to invite your guests and clients to give you a great Google Review?

Google Reviews are a powerful way to promote your business. So we have created this step by step guide to show you how to create a specific link you can send your clients to write a review.

If you’re like the 2,065,523 small businesses in Australia, you know the importance of standing out as a local business to earn a reputation and referrals.   While social media plays an important role in branding, it is only a fraction of the entire picture.

According to Internet Live Stats, the number of daily searches on Google are 3.5 billion, which equates to 1.2 trillion searches per year worldwide.

This is the leading resource for those looking to invest in products and services near them.  So, how does a consumer stand out in such a high-traffic space? The quality and quantity of reviews on Google is one of the most important ranking factors for local Search Engine Optimisation- in simple terms- imagine Google is a librarian and everyone has told her the new best seller is amazingly resourceful. This is going to be the go to book she shows people asking at the counter what to read. That said, it is crucial for your brand or business to have a presence there.

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To put it simply, customer reviews provide all those social keys we talk about in our workshops- it provides social proof, credibility, authority, likeability and trust- the best bit? It can result in a higher conversion rate.

For that reason, we are showing you an easy-to-follow, step-by-step guide to get your business onboard, by creating a direct link to your Google reviews page, making the process much easier for your customers to review and share.

STEPS TO CREATE A LINK FOR CUSTOMERS TO WRITE GOOGLE REVIEWS

STEP 1: VISIT GOOGLE’S PLACE ID FINDER

Google’s Place ID Finder lets you annotate a location specific to your business.  This way, Google can discern your business from others in the area, as well as, populate reviews unique to your business.

STEP 2: ENTER YOUR BUSINESS NAME

Enter your business name into the designated field. Make sure you enter in whatever your Google My Business name has listed so it automatically populates and ensures brand consistency.

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STEP 3: COPY YOUR PLACE ID

Once your business is displayed, your place ID will be listed under your business name. It will appear as a string of letters and numbers, about 25 characters long. Copy this code and paste it somewhere safe, like a word or pages document.

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STEP 4: ENTER YOUR ID INTO THE FOLLOWING URL

Next, paste the following URL in a new browser, with your Place ID where written below.

https://search.google.com/local/writereview?placeid=PASTE PLACE ID HERE

When using the above link, the url with the place ID should end up looking like this example:

https://search.google.com/local/writereview?placeid=ChIJjRUVZNU91GoRXr8XrFZixIM

Note:  This may not be the most appealing URL to give to customers, so consider using Bitly’s URL shortening option which allows you to make a smaller and even customizable option!

STEP 5: SEND THE REVIEW LINK TO CUSTOMERS

Use the link you created to send to customers! Once they type it in and hit enter, a window will appear in their browser that instantly prompts them to leave a review from their Google account.

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Keep in mind that it is against Google’s policy to solicit reviews from customers by offering incentives.  Make sure that your request for reviews is just that –a respectful request sharing their experience with your products and services.

Let us know how you go! Remember we have our one on one workshops now happening in the Geelong CBD! Contact us for more info. 

Make a Coffee and watch this: one of our faves from the legendary Seth Godin