We totally get it. The initial envy you may have when you see the likes and comments on a competitor’s page.
Or perhaps it isn’t a competitor, but someone you look up to and admire in the online world. You see their engagement, and you secretly wish your brand’s page looked the same.
Well, folks. The truth is that you too can have this engagement. But it does take time and sweat equity. So, today’s post is straight to the point. We are busting myths about buying likes and followers for online growth and providing a real look at what you can expect and employ to grow your brand’s presence authentically and engagingly steadily. According to Social Media News Australia, there are now more than 15,000,000 monthly active Australian users on Facebook and 9,000,000 on Instagram. That’s a whole lot of market to socialise with!
Slow is smooth and smooth is fast.
When building an online presence, it’s a marathon, not a sprint. The only way you’ll see overnight success is one of two ways. Either a plethora of purchased vanity likes or a post or video gone viral. Guess which one is most common?
Cha-ching! Buying vanity likes or followers is precisely that – just for vanity. It is a surface-level appearance of popularity that may bring in a bit more intrigue and engagement from onlookers, but it hurts you BIG TIME in the long run.
Many of the spams, scams and shams that promise thousands of likes or followers are from fake accounts intentionally created for cheap in third-world countries, like the Philippines, Indonesia, Bangladesh and Turkey.
Firstly, a tonne of foreign followers may not be obvious to your audience externally…
But behind-the-scenes, your back end is suffering because the analytics are now taking their location into account. This means that your results are skewed and your posts aren’t reaching a target audience within the vicinity that would actually use or find your services.
Secondly, they are fake accounts that do not purchase.
Even the most sophisticated software that can mimic a real person with seemingly authentic comments and emojis, still aren’t going to buy your products and services.
They aren’t real people, people!
Thirdly, purchasing such can get your account penalised.
Platforms like Facebook, Instagram and Twitter, have their own software that is constantly looking for loopholes. So, in the end, even if vanity likes garnered real results and referral of others, you lose all connections when your page gets banned.
For this reason, it is best to build slowly. Slow is smooth because you aren’t being penalised or pulled back-and-forth between the latest trends. Instead, you are mindfully and methodically sharing content that can be easily monitored and measured. Smooth is fast because of any progress you make, you get to keep and build upon.
Very quickly you can identify what works and what doesn’t.
With this knowledge, you can continue to build out your brand’s content in a way that gives your customers want they need wrapped in the content that they want.
Need a simple plan? Reach out to us to outsource content that shares your brand appealingly and intriguingly! Click here to book one of our Boardroom Sessions or to speak to someone today about taking action in your socials!
Written by StevieAnne Minner, Geelong Social Media Team Member