How The Digital Space Provides Storytelling We Crave.

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It’s been a good 30,000+ years since the cave paintings in France were used to depict the lifestyles of bull fighters back in their time.

Mythological, oral and archeological recordings date back as early as 5,000 years ago, with the oldest discovered form of coherent writing beginning with Sumerian script.

For as long as we can recall, we’ve been using every means we could to share experiences and educate others in various topics.  In fact, storytelling is the key to understanding and learning.  While our enthusiasm to tell stories hasn’t changed, our resources allowing us to do so have expanded significantly.  We’ve evolved from tribal cave paintings to social media posts and video blogs.

Communication is sharing ideas and interests.

Communication in marketing has been said to be the transfer of enthusiasm and passion of a product or service to the consumer directly.  That said, all businesses seeking to use the digital space to market should strive to tell a story in a way that quickly and effectively shifts the consumer from interest to investment. Curiosity to conversation and then conversation to conversion.

The subconscious, anthropological mind craves the need for “the story” and the digital space provides this, amidst a Western World that has substituted real-time relations with digital dialogue. Storytelling closes the “digital divide” and invites back in the emotion that prompts conviction and connection. Digital communication and social media really tick those “story telling” boxes we yearn for.

As Quantified Communication states, “research shows that messages delivered as stories can be up to 22 times more memorable than just facts.”

Small businesses effectively using storytelling know that our brains often don’t distinguish between fiction and reality, therefore, we immerse ourselves in stories as if we were a part of them.  At Geelong Social Media, we practice this also and wish to share with you how easy it is for you and your small business to do the same:

3 Steps to Easy Story-Telling via Social Media

1.Make it easy on yourself and your team. Identify the problem that your customer is facing in the industry.  What service or product is lacking?  Use an avatar that is your niche demographic, this way the reader immediately can identify that they, too, are your ideal target audience.

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2. Then, briefly share a story that either identifies an avatar dealing with this struggle (and the emotions that accompany such) or share a story about how you learned of the issue and began to research the problem more. What did you discover? This shows credibility of your business values and entices them to continue reading for anticipated resolve.

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3. Lastly, share what you created or tailored your products and services to do to counter or correct this issue and the fruits of such labor. How did it directly benefit the customer or consumer with original concern?

The most successful small businesses are using digital media to engage with their audience on a personal level, inviting them to hear their story while also being a part of the story as they encourage opinions, questions and requests.  Master this storytelling strategy and your small business will be well on its way to becoming an effective communicator on digital media.

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Would you like to book a one on one workshop for your business? Perhaps you would like to develop your story and communications strategy? Contact our team today and find out how we can wordsmith for you and help you discover your key messages and unique edge. Contact kirsten@geelongsocialmedia.com

Digital Citizenship for Business- The Big Why

Digital Citizenship

The importance of having an online presence is undeniable for businesses. Digital citizenship is no longer about encouraging extra business but about being identifiable and easy to spot from the start. It’s about being recognised in your industry of choice and keeping in touch with your customer base (potential or current) in new and exciting ways.pretty-joyful-girl-in-dress-talking-on-mobile-PRJDPXW.jpg

 

 

 

 

 

 

 

 

 

If a potential customer types your industry, your product, or your message into the search engine, you want them to see you, know who you are, and what you are about—whether in results found under News, in Images, and or even more importantly; social media.

Once thought of being a fad or something only young people engaged in, millions of people now use social media daily. According to Social Media Statistics Australia, “Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.”

Furthermore, LinkedIn has over 8 million users based in Australia, and Twitter is increasing with over 3 million monthly active Australian users. The potential for reaching an audience and expanding your brand is endless. We urge business owners to have a presence on LinkedIn, it is the professional Facebook for industry. 

Being a digital citizen in business is important because:

Humans are visual creatures. Photos, videos, GIFs, etc. grab attention and get a better response. Most social media algorithms are geared to preferring visual content organically, meaning these are more apt to be seen without having to pay for advertising. However if you do wish to amplify your presence, outsourcing a team who knows how to leverage your platform is crucial. A good team should be able to provide you with an ROI also, not just a huge expense for little outcome. It needs to be AFFORDABLE! If you are a doctor, you need to focus on being a doctor, not a social media specialist! It can sometimes be easier to get someone else with the know-how to handle this end of your business for you. However it needs to be an expense that can fit into your cash flow healthily. Spending thousands of dollars with a small return is not healthy for any business, particularly in the current Australian Economic climate. Social Media can be used to stimulate more business- and more business is the name of the game 🙂 Rustic%20Desk%20Set.H03.2k.png

Social media is a platform perfect for networking, interaction, business and community growth, and engagement-fostering more brand loyalty. If you have a passion for wellness, or beauty, you can very easily tap into that audience and demographic. This can create an amazing bridge of communication between the two of you, P2P and B2B.

Content marketing influences an audience and drives sales. Digital media often gives quicker turnaround results than traditional media. And as many of us in business know: more sales means more revenue. For example, social media is like sending out a letter  to 3000 houses that fit your perfect demographic. This is possible with Facebook, for under $10. If you know how. 

You also have the ability to make an emotional connection with your audience. We have seen first hand with clients how exciting it is for them when they find themselves interacting and sharing the knowledge they feel born to share with people, helping them, and assisting in a way they only dreamed about. Connecting with your ideal client is a really joyful experience. It really does have the ability to take potential possibilities and turn them into enjoyable realities. So, being a Digital Citizen isn’t just about filling your pockets peeps! It is also about filling hearts and promoting value, trust and connection. isolated-open-mail-box-with-mail-PL63X8Y.jpg

Online visibility leads businesses to insights on their customers, which are valuable in growing a business. Customers will often seek assistance or contact on social media first, they may check you out, see what you are about. So it is important that what they see is professional, interesting and representative.

Expanding your business to have an online presence also allows you to monitor what your competitors are doing. Remember, if you aren’t on there, your competitors will be. So be a Digital Citizen, you might just amaze yourself and grow in ways unexpected.