Importance of knowing how to write an effective blog and why
It is easy for any blogger to sit down and say ‘I want to write a blog’, whether it be personal, business or review oriented. In 2014, the Australian Writers Centre compiled a list of the best Australian blog finalists in every category tallying 31 influential Australian blogs. With the blogging landscape expanding exponentially it can sometimes be difficult to keep your head above water in the blogosphere.
Understand your audience
Prior to writing your blog you must have a good understanding of who your audience is. Keep in mind their gender, age and interests throughout your entire writing process. You should consider that your audience alters your writing style, the length of your paragraphs and the type of wording. This can also mean that you may need to change your blog readability level. Wordy blogs are not always the most liked, in fact it has been suggested that most blogs should have a readability level of around 12 (calculated through the Gunning Fog index). The links below are lifesavers when it comes to writing an effective blog post:
A perfect way to harvest engagement is through the use of social media. There is no sense in pouring your heart and soul into a blog post each week, thinking that just by
creating the post everyone in your audience will see it. Consequently, you should aim to coordinate your social media channels to communicate the same information. Instagram, Facebook and Twitter are the first contact for your audience and essentially give you those long awaited views.
Yet, your audience are unlikely to engage with posts when you neglect your reach out strategy, which is mainly done through the use of hashtags. You would be surprised how the addition of relevant hashtags can increase impressions and reach converting into engagement. We can’t stress enough #hashtag #hashtag #hashtag!
SEO (Search Engine Optimisation)
You may believe the importance in writing an effective blog lies in the writing; however, it is much more than that. It is in fact the extra steps you take to make your blog stand out from the rest. Keep in mind that SEO is a long-term strategy so ultimately you have to be patient. It won’t be an overnight success, so keep at it!
Post too frequently
Many people believe the misconception that to be the owner of an effective blog, you must post everyday. We like to advise against this mainly because of the social proof factor. Social proof is the engagement with a post i.e. comments, views, re tweets and new visitors and when you are continually updating the front page of your blog you override your social proof standing.
Mindlessly throw in hashtags
It is essential for bloggers to understand how to effectively implement hashtags and with that they must know how to monitor hashtag conversation. So we recommend putting just as much effort into your hash tag selection as you do in researching the piece. With the key failed example of #McDStories this is a technique that must be mastered. In 2010, the Oxford dictionary recognised the hashtag—enough said!