A Little Bit of Vitamin F

Mark Z- not only did you create an application for personal news, you created a social connectivity masterpiece, the savannah watering hole for humans to share and online. The digital age is here, front and present and evolving at lightning pace.

We’ve spoken in the past how important it is to have a digital presence. In this article, however, we’ll look specifically at the two most common social media apps, Facebook and Instagram, both which have more users than Twitter and how they can help your business.

Boasting over 1.9 billion active users, Facebook is one of the most widely used apps for networking, something highly important to small business owners. Having a business page on this platform increases your brand exposure, builds brand loyalty by allowing interaction between your brand and customers, increases traffic to your website, and allows you to gather more leads for potential clients or customers.

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Through its sophisticated advertising options, Facebook allows you to target your audience down to age, location, and even interests. The Insights feature of Pages allows you to see what type of posts perform better with customers so you can give them what they care about most alongside stellar customer service without the need for extra software on your website. Compared to some others, marketing strategy on Facebook is rather cost-effective. Facebook collects data on EVERYTHING. So, for example, imagine you own a pet shop and you could send out a letterbox advertising campaign. You pay someone to print and deliver brochures about your story, about your why and a special for new customers ONLY to the people that own pets in your area. This is precision targetting. How much would you expect to pay for this? With Facebook you can do this for as little as $3. When you put it like this it’s very logical to be actively engaging social media right? You need to be injecting some Vitamin F and Insta into your business plan.

Instagram brings humanity’s penchant for visuals to the forefront of marketing 300 million daily active users and 500 million monthly users making this app highly influential and presents a new demographic. Since its inception, Instagram has grown to not only allow for photos and videos, but also for Snapchat-esque features like Stories (posts that disappear after 24 hours) and the ability to go live just like Facebook.

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Hashtags are a great way to help other users find your brand’s content on Instagram, and numerous strategies abound for tapping into its capabilities. You can use Instagram to share your products or behind-the-scenes snippets of your process. You could create special hashtags and ask customers to share their photos of your products/services and tag you. Another use is hosting exclusive giveaways to raise brand exposure and interaction, or post exclusive Instagram-only deals and sales. You can also embed your Instagram feed into your website’s layout to draw in followers.

Layering your social media presence with Facebook and Instagram will benefit your SEO (seacrh engine optimisation), your digital presence with an audience that will engage once you create content that is appealing and beneficial.

Consumers are social creatures who favors visuals over anything else. Using both of these social media platforms will tap into that, unlocking unlimited growth and sales for your brand.

About Geelong Social Media
Geelong Social Media is a high-performance team made up of business mentors, wordsmiths, photographers, graphic artists, and inspirers that thrive on developing multi-layered brands that gain a loyal following through trust and integrity. Hosting a passion for research, curiosity, growth, dedication and helping people and businesses find their voice and shine their brightest through digital interaction, in the world that demands continual and meaningful engagement, entertainment, instant information, and rewards. For more information, please visit: https://www.geelongsocialmedia.com/our-services/

 

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Digital Citizenship for Business- The Big Why

Digital Citizenship

The importance of having an online presence is undeniable for businesses. Digital citizenship is no longer about encouraging extra business but about being identifiable and easy to spot from the start. It’s about being recognised in your industry of choice and keeping in touch with your customer base (potential or current) in new and exciting ways.pretty-joyful-girl-in-dress-talking-on-mobile-PRJDPXW.jpg

 

 

 

 

 

 

 

 

 

If a potential customer types your industry, your product, or your message into the search engine, you want them to see you, know who you are, and what you are about—whether in results found under News, in Images, and or even more importantly; social media.

Once thought of being a fad or something only young people engaged in, millions of people now use social media daily. According to Social Media Statistics Australia, “Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.”

Furthermore, LinkedIn has over 8 million users based in Australia, and Twitter is increasing with over 3 million monthly active Australian users. The potential for reaching an audience and expanding your brand is endless. We urge business owners to have a presence on LinkedIn, it is the professional Facebook for industry. 

Being a digital citizen in business is important because:

Humans are visual creatures. Photos, videos, GIFs, etc. grab attention and get a better response. Most social media algorithms are geared to preferring visual content organically, meaning these are more apt to be seen without having to pay for advertising. However if you do wish to amplify your presence, outsourcing a team who knows how to leverage your platform is crucial. A good team should be able to provide you with an ROI also, not just a huge expense for little outcome. It needs to be AFFORDABLE! If you are a doctor, you need to focus on being a doctor, not a social media specialist! It can sometimes be easier to get someone else with the know-how to handle this end of your business for you. However it needs to be an expense that can fit into your cash flow healthily. Spending thousands of dollars with a small return is not healthy for any business, particularly in the current Australian Economic climate. Social Media can be used to stimulate more business- and more business is the name of the game 🙂 Rustic%20Desk%20Set.H03.2k.png

Social media is a platform perfect for networking, interaction, business and community growth, and engagement-fostering more brand loyalty. If you have a passion for wellness, or beauty, you can very easily tap into that audience and demographic. This can create an amazing bridge of communication between the two of you, P2P and B2B.

Content marketing influences an audience and drives sales. Digital media often gives quicker turnaround results than traditional media. And as many of us in business know: more sales means more revenue. For example, social media is like sending out a letter  to 3000 houses that fit your perfect demographic. This is possible with Facebook, for under $10. If you know how. 

You also have the ability to make an emotional connection with your audience. We have seen first hand with clients how exciting it is for them when they find themselves interacting and sharing the knowledge they feel born to share with people, helping them, and assisting in a way they only dreamed about. Connecting with your ideal client is a really joyful experience. It really does have the ability to take potential possibilities and turn them into enjoyable realities. So, being a Digital Citizen isn’t just about filling your pockets peeps! It is also about filling hearts and promoting value, trust and connection. isolated-open-mail-box-with-mail-PL63X8Y.jpg

Online visibility leads businesses to insights on their customers, which are valuable in growing a business. Customers will often seek assistance or contact on social media first, they may check you out, see what you are about. So it is important that what they see is professional, interesting and representative.

Expanding your business to have an online presence also allows you to monitor what your competitors are doing. Remember, if you aren’t on there, your competitors will be. So be a Digital Citizen, you might just amaze yourself and grow in ways unexpected.