Mark Z- not only did you create an application for personal news, you created a social connectivity masterpiece, the savannah watering hole for humans to share and online. The digital age is here, front and present and evolving at lightning pace.
We’ve spoken in the past how important it is to have a digital presence. In this article, however, we’ll look specifically at the two most common social media apps, Facebook and Instagram, both which have more users than Twitter and how they can help your business.
Boasting over 1.9 billion active users, Facebook is one of the most widely used apps for networking, something highly important to small business owners. Having a business page on this platform increases your brand exposure, builds brand loyalty by allowing interaction between your brand and customers, increases traffic to your website, and allows you to gather more leads for potential clients or customers.
Through its sophisticated advertising options, Facebook allows you to target your audience down to age, location, and even interests. The Insights feature of Pages allows you to see what type of posts perform better with customers so you can give them what they care about most alongside stellar customer service without the need for extra software on your website. Compared to some others, marketing strategy on Facebook is rather cost-effective. Facebook collects data on EVERYTHING. So, for example, imagine you own a pet shop and you could send out a letterbox advertising campaign. You pay someone to print and deliver brochures about your story, about your why and a special for new customers ONLY to the people that own pets in your area. This is precision targetting. How much would you expect to pay for this? With Facebook you can do this for as little as $3. When you put it like this it’s very logical to be actively engaging social media right? You need to be injecting some Vitamin F and Insta into your business plan.
Instagram brings humanity’s penchant for visuals to the forefront of marketing 300 million daily active users and 500 million monthly users making this app highly influential and presents a new demographic. Since its inception, Instagram has grown to not only allow for photos and videos, but also for Snapchat-esque features like Stories (posts that disappear after 24 hours) and the ability to go live just like Facebook.
Hashtags are a great way to help other users find your brand’s content on Instagram, and numerous strategies abound for tapping into its capabilities. You can use Instagram to share your products or behind-the-scenes snippets of your process. You could create special hashtags and ask customers to share their photos of your products/services and tag you. Another use is hosting exclusive giveaways to raise brand exposure and interaction, or post exclusive Instagram-only deals and sales. You can also embed your Instagram feed into your website’s layout to draw in followers.
Layering your social media presence with Facebook and Instagram will benefit your SEO (seacrh engine optimisation), your digital presence with an audience that will engage once you create content that is appealing and beneficial.
Consumers are social creatures who favors visuals over anything else. Using both of these social media platforms will tap into that, unlocking unlimited growth and sales for your brand.
About Geelong Social Media
Geelong Social Media is a high-performance team made up of business mentors, wordsmiths, photographers, graphic artists, and inspirers that thrive on developing multi-layered brands that gain a loyal following through trust and integrity. Hosting a passion for research, curiosity, growth, dedication and helping people and businesses find their voice and shine their brightest through digital interaction, in the world that demands continual and meaningful engagement, entertainment, instant information, and rewards. For more information, please visit: https://www.geelongsocialmedia.com/our-services/