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The Blueprint for Successful Event Marketing

Published April 10, 2017 at 810 × 450

The Blueprint for Successful Event Marketing

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“As with other modalities of living, storytelling is a modality of working with others to transform what is given, or what simply befalls us, into forms of life, experience, and meaning that are collectively viable. …

Unlike polemic, which cultivates a disinterested, objective, abstract, and authoritative view from afar, stories are a form of ‘situated thinking’ that brings philosophy down to earth, working within the everyday lifeworld of human struggle, encompassing a plurality of perspectives in order to gain an enlarged human view of human experience”

(The Politics of Storytelling. Jackson, M. Copenhagen: Museum Tusculanum Press, 2002, p. 252).

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