The Importance of Google Reviews and How to Get Them

Google Reviews and How to Get Them

Want to know how to invite your guests and clients to give you a great Google Review?

Google Reviews are a powerful way to promote your business. So we have created this step by step guide to show you how to create a specific link you can send your clients to write a review.

If you’re like the 2,065,523 small businesses in Australia, you know the importance of standing out as a local business to earn a reputation and referrals.   While social media plays an important role in branding, it is only a fraction of the entire picture.

According to Internet Live Stats, the number of daily searches on Google are 3.5 billion, which equates to 1.2 trillion searches per year worldwide.

This is the leading resource for those looking to invest in products and services near them.  So, how does a consumer stand out in such a high-traffic space? The quality and quantity of reviews on Google is one of the most important ranking factors for local Search Engine Optimisation- in simple terms- imagine Google is a librarian and everyone has told her the new best seller is amazingly resourceful. This is going to be the go to book she shows people asking at the counter what to read. That said, it is crucial for your brand or business to have a presence there.

Copy of The Color Project-4

To put it simply, customer reviews provide all those social keys we talk about in our workshops- it provides social proof, credibility, authority, likeability and trust- the best bit? It can result in a higher conversion rate.

For that reason, we are showing you an easy-to-follow, step-by-step guide to get your business onboard, by creating a direct link to your Google reviews page, making the process much easier for your customers to review and share.

STEPS TO CREATE A LINK FOR CUSTOMERS TO WRITE GOOGLE REVIEWS

STEP 1: VISIT GOOGLE’S PLACE ID FINDER

Google’s Place ID Finder lets you annotate a location specific to your business.  This way, Google can discern your business from others in the area, as well as, populate reviews unique to your business.

STEP 2: ENTER YOUR BUSINESS NAME

Enter your business name into the designated field. Make sure you enter in whatever your Google My Business name has listed so it automatically populates and ensures brand consistency.

image5

STEP 3: COPY YOUR PLACE ID

Once your business is displayed, your place ID will be listed under your business name. It will appear as a string of letters and numbers, about 25 characters long. Copy this code and paste it somewhere safe, like a word or pages document.

image4

STEP 4: ENTER YOUR ID INTO THE FOLLOWING URL

Next, paste the following URL in a new browser, with your Place ID where written below.

https://search.google.com/local/writereview?placeid=PASTE PLACE ID HERE

When using the above link, the url with the place ID should end up looking like this example:

https://search.google.com/local/writereview?placeid=ChIJjRUVZNU91GoRXr8XrFZixIM

Note:  This may not be the most appealing URL to give to customers, so consider using Bitly’s URL shortening option which allows you to make a smaller and even customizable option!

STEP 5: SEND THE REVIEW LINK TO CUSTOMERS

Use the link you created to send to customers! Once they type it in and hit enter, a window will appear in their browser that instantly prompts them to leave a review from their Google account.

unnamed-7

Keep in mind that it is against Google’s policy to solicit reviews from customers by offering incentives.  Make sure that your request for reviews is just that –a respectful request sharing their experience with your products and services.

Let us know how you go! Remember we have our one on one workshops now happening in the Geelong CBD! Contact us for more info. 

Make a Coffee and watch this: one of our faves from the legendary Seth Godin

 

Can You See The Future?

By Kirsten Macdonald – wordsmith and digital yoda at GSM.

Intuition- how relevant is it to the business world? A crystal ball would be handy sometimes!

Many years ago, my business partner and I met a lovely entrepreneur who sought our services. She was engaging, passionate about her new venture and used the words integrity and honesty a lot. The first time we spoke on the telephone, she told us had been to another company ( a well known and regarded one.) According to her, they were too expensive, and when we offered to meet at a local cafe for an informal introduction, she insisted on meeting at a free business center 20 minutes away because they had “free coffee.” Something very small inside me thought this was a little left of center. But I then discarded it. I did an internal trade-off because we can’t judge someone on two little sentences, can we? What if are wrong?

Six months in, and boy did I wish we had both trusted that internal squirm.

Was she lovely? Absolutely. Did the business have potential? Without a doubt! But underneath her surface, there was a storm of issues that held the exports operation back from being successful. One was a lack of reasonable capital, a whole lot of unreasonable expectation and a whole lot of “free.” Everyone else was wrong, all of the successful PR companies, the SEO specialists, even the accountant. In retrospect, someone driving 20 minutes for a free coffee- using $10 worth of fuel, $10 in parking and 40 minutes of time, might tell you something.

What did it cost us?

The uncomfortable yet gentle act of business uncoupling and a LOT of energy, stress and time- which equals money. It was a good lesson albeit a hard one.

So what did we learn?

It is all about being still, paying attention to the feelings that arise and then reading the feedback. Intuition is spending time with your instincts and learning to read them and rely on them.  I learned to trust my intuition.

Intuition isn’t guessing. It’s sophisticated pattern matching, honed over time.” Seth Godin-2

So how else can we be intuitive?

We can utilize the array of digital tools at our fingertips. Social Media for example. People think they have to be on social media to create pretty pictures and get likes, which might convert into sales when they get it right. But how do they get it right? Some people have convinced themselves it doesn’t work and is all a big ploy by social media magnates to make money. Ouch!

What do we know?

We know 80% of the country is using the computer to find out information and we know that close to that amount are using social media and it’s growing. So how does this help your intuition and decision making?

Let’s dig down another layer. Behind the front of social media and computer use, there is analytics. Digital platforms are observing and collecting habits, responses, and reactions from every user. So here is a prime opportunity to be intuitive with our clients, our audiences. We can observe their interaction with us, their likes and dislikes so we can better deliver content to them that makes us

Useful

Valuable

Likable

Remarkable

Remember if something is remarkable it is because someone thought it was worthy of making a remark (able.) about it.

Intuition isn’t guessing. It’s sophisticated pattern matching, honed over time.” Seth Godin-3

Data mining (ethically of course) is another way you can be intuitive with the help of digital tools. Data mining is the ability to extract insightful information about internet users. I am not talking about names and addresses or personal details based on identity, I am talking about their user habits, interests and the words they use to search for information online.

Google is the genie of answers to questions.

“I’ll google it” is often the catch cry. In fact, reports show that people google flu symptoms before they go to a doctor. This information alone has helped medical industries pre-empt flu season and track the influenza progression. I know right? Google analyses everything that is searched online by humanity. That information is available, and it can be used intuitively to future plan, test and succeed.

Intuition isn’t guessing. It’s sophisticated pattern matching, honed over time.” Seth Godin

So how can we use this in the digital space?

Remember other people are intuitive too, are you real? Are you conveying passion and integrity? Trust your gut and infuse that into your digital content. What do you want people to know about what you do? Why did you start this business? How can you solve a problem for people? What are they searching for online around what you have to offer? What are the correlated words? Where are they located? Are you selling meditation classes to stressed-out people? Go to the corporates! Where do they live? What are they reading? You see where I am going?

Get right down into your emotional honesty about why you do what you do, then convey that in content that is of outstanding quality. If you get the smallest feeling and it triggers that squirm- pay attention to it. Spend a little time turning it over in your hand before agreeing to anything, or doing anything. When in doubt- hang about and sit with it.

It could be fear or it could be intuition, either one is worthy of your time and consideration.

If it is fear… well, that’s a whole other article! Stay tuned.

If you would like to know about our Digital Data Mining service- email kirsten@geelongsocialmedia.com

For more information about our upcoming Blog Masterclass- click the image!

29694609_10160211080435261_2595967771520006898_n