Toolbox & Events

A Little Bit of Vitamin F

Mark Z- not only did you create an application for personal news, you created a social connectivity masterpiece, the savannah watering hole for humans to share and online. The digital age is here, front and present and evolving at lightning pace.

We’ve spoken in the past how important it is to have a digital presence. In this article, however, we’ll look specifically at the two most common social media apps, Facebook and Instagram, both which have more users than Twitter and how they can help your business.

Boasting over 1.9 billion active users, Facebook is one of the most widely used apps for networking, something highly important to small business owners. Having a business page on this platform increases your brand exposure, builds brand loyalty by allowing interaction between your brand and customers, increases traffic to your website, and allows you to gather more leads for potential clients or customers.

Ponderings Leaderboard

Through its sophisticated advertising options, Facebook allows you to target your audience down to age, location, and even interests. The Insights feature of Pages allows you to see what type of posts perform better with customers so you can give them what they care about most alongside stellar customer service without the need for extra software on your website. Compared to some others, marketing strategy on Facebook is rather cost-effective. Facebook collects data on EVERYTHING. So, for example, imagine you own a pet shop and you could send out a letterbox advertising campaign. You pay someone to print and deliver brochures about your story, about your why and a special for new customers ONLY to the people that own pets in your area. This is precision targetting. How much would you expect to pay for this? With Facebook you can do this for as little as $3. When you put it like this it’s very logical to be actively engaging social media right? You need to be injecting some Vitamin F and Insta into your business plan.

Instagram brings humanity’s penchant for visuals to the forefront of marketing 300 million daily active users and 500 million monthly users making this app highly influential and presents a new demographic. Since its inception, Instagram has grown to not only allow for photos and videos, but also for Snapchat-esque features like Stories (posts that disappear after 24 hours) and the ability to go live just like Facebook.

Copy of Ponderings Submissions

Hashtags are a great way to help other users find your brand’s content on Instagram, and numerous strategies abound for tapping into its capabilities. You can use Instagram to share your products or behind-the-scenes snippets of your process. You could create special hashtags and ask customers to share their photos of your products/services and tag you. Another use is hosting exclusive giveaways to raise brand exposure and interaction, or post exclusive Instagram-only deals and sales. You can also embed your Instagram feed into your website’s layout to draw in followers.

Layering your social media presence with Facebook and Instagram will benefit your SEO (seacrh engine optimisation), your digital presence with an audience that will engage once you create content that is appealing and beneficial.

Consumers are social creatures who favors visuals over anything else. Using both of these social media platforms will tap into that, unlocking unlimited growth and sales for your brand.

About Geelong Social Media
Geelong Social Media is a high-performance team made up of business mentors, wordsmiths, photographers, graphic artists, and inspirers that thrive on developing multi-layered brands that gain a loyal following through trust and integrity. Hosting a passion for research, curiosity, growth, dedication and helping people and businesses find their voice and shine their brightest through digital interaction, in the world that demands continual and meaningful engagement, entertainment, instant information, and rewards. For more information, please visit: https://www.geelongsocialmedia.com/our-services/

 

ONLINE MARKETING IS CRUCIAL FOR BUSINESS

Developing an online presence is crucial for the success of your business. The world is no longer merely brick and mortar; it’s binary and virtual.

Business owners are not all born marketers, so for many, the thought of having to become a salesman alongside businessman is daunting and downright scary. However, the way consumers make purchases has drastically changed.

No longer are they flipping through the yellow pages; they are Googling. Social media is another way consumers research a business or product before making a decision. Make sure you are on it as well as having a dedicated website storefront. As such, it’s important for businesses to show up in those search results if they want their business to succeed.

Online marketing is made of convenience, allowing your business to be open and reachable 24/7. It’s also cheaper than traditional marketing that requires physical products to be made (and therefore it’s easier to see a ROI). It furthermore allows for distance to no longer be an obstacle. You are able to target and reach an audience no matter where they are located.

Speaking of, targeting and personalisation are the big bonuses of online marketing. Being able to pinpoint your client and tailor an advert to the exact kind of person you want to attract is magical. Online marketing is also a fantastic means of fostering community and interacting with potential clients. Happy customers are repeat customers (and are your source for positive reviews and testimonials). For example, the Harvard Business School Executive Education released an article on their website showing the link between social networking and revenue growth in online businesses.

If you match this expertise with integrity and a very real passion for what you do- you are mindfully and with polish creating a niche that provides a great business!

Whilst online marketing and social might seem an overwhelming hurdle, with the right training and environment, it can actually become a wonderful message stick- from you to your person.

We are currently running workshops to facilitate this very thing, succinctly and simply with all you need to get your presence online and amplify your message. To register your interest email Julie at admin@geelongsocialmedia.com

Digital Citizenship for Business- The Big Why

Digital Citizenship

The importance of having an online presence is undeniable for businesses. Digital citizenship is no longer about encouraging extra business but about being identifiable and easy to spot from the start. It’s about being recognised in your industry of choice and keeping in touch with your customer base (potential or current) in new and exciting ways.pretty-joyful-girl-in-dress-talking-on-mobile-PRJDPXW.jpg

 

 

 

 

 

 

 

 

 

If a potential customer types your industry, your product, or your message into the search engine, you want them to see you, know who you are, and what you are about—whether in results found under News, in Images, and or even more importantly; social media.

Once thought of being a fad or something only young people engaged in, millions of people now use social media daily. According to Social Media Statistics Australia, “Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.”

Furthermore, LinkedIn has over 8 million users based in Australia, and Twitter is increasing with over 3 million monthly active Australian users. The potential for reaching an audience and expanding your brand is endless. We urge business owners to have a presence on LinkedIn, it is the professional Facebook for industry. 

Being a digital citizen in business is important because:

Humans are visual creatures. Photos, videos, GIFs, etc. grab attention and get a better response. Most social media algorithms are geared to preferring visual content organically, meaning these are more apt to be seen without having to pay for advertising. However if you do wish to amplify your presence, outsourcing a team who knows how to leverage your platform is crucial. A good team should be able to provide you with an ROI also, not just a huge expense for little outcome. It needs to be AFFORDABLE! If you are a doctor, you need to focus on being a doctor, not a social media specialist! It can sometimes be easier to get someone else with the know-how to handle this end of your business for you. However it needs to be an expense that can fit into your cash flow healthily. Spending thousands of dollars with a small return is not healthy for any business, particularly in the current Australian Economic climate. Social Media can be used to stimulate more business- and more business is the name of the game 🙂 Rustic%20Desk%20Set.H03.2k.png

Social media is a platform perfect for networking, interaction, business and community growth, and engagement-fostering more brand loyalty. If you have a passion for wellness, or beauty, you can very easily tap into that audience and demographic. This can create an amazing bridge of communication between the two of you, P2P and B2B.

Content marketing influences an audience and drives sales. Digital media often gives quicker turnaround results than traditional media. And as many of us in business know: more sales means more revenue. For example, social media is like sending out a letter  to 3000 houses that fit your perfect demographic. This is possible with Facebook, for under $10. If you know how. 

You also have the ability to make an emotional connection with your audience. We have seen first hand with clients how exciting it is for them when they find themselves interacting and sharing the knowledge they feel born to share with people, helping them, and assisting in a way they only dreamed about. Connecting with your ideal client is a really joyful experience. It really does have the ability to take potential possibilities and turn them into enjoyable realities. So, being a Digital Citizen isn’t just about filling your pockets peeps! It is also about filling hearts and promoting value, trust and connection. isolated-open-mail-box-with-mail-PL63X8Y.jpg

Online visibility leads businesses to insights on their customers, which are valuable in growing a business. Customers will often seek assistance or contact on social media first, they may check you out, see what you are about. So it is important that what they see is professional, interesting and representative.

Expanding your business to have an online presence also allows you to monitor what your competitors are doing. Remember, if you aren’t on there, your competitors will be. So be a Digital Citizen, you might just amaze yourself and grow in ways unexpected. 

The Blueprint for Successful Event Marketing

The Blueprint for Successful Event Marketing

Here at Geelong Social Media we recently experienced one of the most perfectly run events down to the finest details. We were lucky enough to be a finalist at the Geelong Small Business Awards (GSBA), in the Social Media Influencer category and the event organiser thought of absolutely everything. It was so impressive, we were inspired to blog about it!

Samantha Krajina, a member of the Geelong Women in Business, the event organiser, reminded attendees that having a small business can be extremely difficult highlighting that owners of the business can be the Managing Director, HR, Marketing as well as the sales person and sometimes you may feel that your skills are not up to scratch in a particular area. Realistically it’s all about learning on the job.

If you have decided to hold an event for your business there are a few key things that you must remember to make the night a success. We have broken it down into crucial categories that MUST be covered:

Strategy

A complete strategy is needed for a successful event, who do you want to attend? What is your intention and goal for the outcome? Who do you want to attract? Delegation is also an important factor, get your team members that are best suited to each area on the job. It is also important to know which systems you will use and create a workflow with a checklist, a whiteboard with lots of coloured markers is a great starting point!

Ticket Sales

Make the purchase of tickets easy to do, there is nothing worse than wanting to attend an event with no idea how to buy a ticket! An online solution that we like to use at GSM is Eventbrite. Choose an automatic and easy to use platform that provides copy and paste links you can include in your Social Media posts and your website, as well as your mail-outs.

Social Media

We like to think of ourselves as social media gurus, so this is a really important device for us and something we can say was thoroughly covered by the Geelong Small Business Awards. Keep your channels active in the lead up to the event. This will give you free coverage and help to communicate casually with your clientele. Your clients will love seeing updates, right down to the creation of the show bags. GSBA utilised the Instagram story function to showcase their sponsors and businesses attending. This technique really helps build up the excitement and you might also consider posting sneak peaks of the gift bags or favours that will be handed out on the night making your attendees feel special and appreciated. CHIANG MAI, THAILAND - SEPTEMBER 07, 2014: A Google search home

Use Instagram, Facebook and Snapchat to announce dates, venues, ticket sale links and of course make sure to create a countdown. We recommend picking a colour scheme and designing your posts around that to ensure consistency and recognition– your posts will stand out in a sea of other posts and people are more likely to engage. Don’t forget to Tweet! Twitter  is great for short snappy updates.

Gift Bags

The gift bags are a crucial part of the event and can take a lot of thought, consideration and planning. Who doesn’t like getting a present? It gives your guests a lasting reminder after the event as well, and can give contributors an opportunity to promote their services or products. 

Firstly you will need to plan how many things you will like to include in the bag and if they accurately represent your brand or the cause you’re advocating for. The GSBA bags featured mementos donated from each of the small businesses attending the event, some were items like candles and USBs corresponding with the business theme but others were vouchers for business services.

Next you will need to choose the perfect bag to showcase the items. This could be inline with your business colours or an eye catching pattern that will photograph well… remember you want to leverage these on social media making it effortless for your attendees get a flawless post for their social channels.

Your clients will be more inclined to attend the event if you offer added value, this can be in the form of exclusive offers or VIP packages. Of course if it is an event for an inspiring cause then you won’t have trouble-finding people to attend.

Press Release

If you have never written a press release before, don’t be alarmed when broken down they can be super easy. You need to remember to keep press releases to the point highlighting all key points about the event and a point of difference to make the journalist say ‘Hey this has a great angle!’ Basically take out the hard work for them and give them a catchy title and subheading, intriguing quotes from key individuals and don’t forget a short company bio at the end.

You can never win the lottery if you don’t buy a ticket, in the same way that you can never expect to get publicity if you don’t put your story out there. Bloggers and print journalists are always on the hunt for the next new thing and can often find it hard to come up with content so you need to fulfil their hunger for a good story.

Key Note Speakers

If you are holding an event- an absolute fundamental to success is having a keynote speaker that is well known, interesting and relevant to the cause at hand. The GSBA chose the perfect speakers/ entertainers for night that could relate to the owners of small businesses and they were Andy and Ben from the Block as well as local radio star Lee Stamps aka ‘Stampsy’. Close up of microphone in concert hall or conference room

Make sure that you leverage the key individuals for your event and come up with a mutual agreement to promote each other. You should make a social media plan stipulating how many times a week they should post, the type of content you would like and make it simple for them by providing them with a pre set list of @handles and #hashtags—this way they a more likely to post content that is beneficial to you.

Check your calendar

I guess this goes without saying but before you start anything check your personal calendar, local calendar and key note speaker calendar. In doing this you will ensure your event can gain the most reach and attendance with the right people and  avoids clashes with other events that would have the same audience.

Additionally you can check with local Facebook community pages and ask if they can share your event details on their pages. Provide them with eye-catching graphics and details of the event and they will be happy to promote your content.

Email Marketing

You may think that email marketing is out-dated but this is immensely untrue as email-marketing tools have grown and transformed in recent years.

EDM programs such as Infusionsoft can assist with automating campaigns for your event such as ‘Send email notification for ticket bought’ following with the sequence ‘Follow up with event details’. You can then take it a step further adding ‘Send email for dietary requirements’ giving attendees the option of filling out a web form with types of dietary requirements, don’t forget the ‘other’ option.

Of course if your business is smaller and you have fewer than 20 attendees you can organise your own emails in a regular email program.

Advertising on social channels

Lastly, you’re doing all of this hard work to get your event out there so remember to make use of the promotion tools within Instagram and Facebook. You pay a little amount and reach a large audience. Don’t forget to get HEAPS of photos during the event that are funny and tell a story, this is great after-fodder for your social media. Show everyone how great the night was and how much fun everyone had- because this will attract more for the next event and it’s a fun way to showcase the hard work you have put in. CHIANG MAI, THAILAND - OCTOBER 03, 2014: All of popular social m

Handy tip: Promote the post on Instagram and share to Facebook as well, that way you only need to pay for the ad once.

Final note- if you don’t have time to get your online Event Marketing done, you can click below to find out how we can do it all for you!

Event Package Facebook Post

Twitter

Twitter for Business

With a multitude of social channels you are doing your business an injustice if you don’t engage in every social channel. Of course you have heard that Facebook, Instagram and Linkedin are cementing themselves in the online world but you should also look upon Twitter with the same eyes.

Before anything you will need to get a grasp of the terminology used on Twitter so that you can interact with your clients/customers and make the most of the functionality of the platform.

A tweet is the message that your business posts on the platform, which can be made up with a mix of text, photos, videos and don’t forget to hyperlink. Keep in mind that all tweets can only be 140 characters—not a lot of content but you will soon get why.

It is crucial that you master the art of hash tagging and mentioning; with 140 characters there is only so much you can write so you need to make your page and content searchable to other users. We always hear of hashtags ‘trending on twitter’ and if you aren’t familiar with this vocabulary, it is the gateway into conversation that is being most talked about. For example #BanTrump is a way for Twitter users to voice their concerns about Donald Trump’s power in the United States and this is a way to find petitions and distaste against his decisions. Now we know you guys are not going to be using your page to discuss political issues but this can be translated in the same way any other business such as a hair salon with #Hairgoals. Mentions are a synonym for tagging people so you can bring a tweet to someone’s attention by @username. You could use it to ask someone a question, thank them or to highlight a piece of content.

Further, with mentions it is important that you keep track of mentions and utilise them properly. There is nothing worse then a customer trying to get through to you and getting no response, consequently they will become a detractor of your brand.

In the academic article ‘Social Media and Customer dialog management at Starbucks’ Gallaugher and Ransbotham stress the importance of communication and consider Twitter as a customer empowered environment where they able to speak directly to brands, “While firms have long recognised the importance of listening to and communicating with customers, they are struggling to navigate the emerging complex, consumer- empowered environment.”

It is also key for brands to understand the power of Twitter for business and how it connects people, as it creates bonds that were never possible allowing customers from different sides of the world to communicate and discuss their experiences of businesses.

“Historically, firm and customer interactions focused on two direct relationships (firm-to-customer and customer-to-firm) and one indirect relationship (customer-to-customer). Social media not only intensifies these existing relationships but also creates new options and new variations on conventional options.”

You then also have the capabilities of replying to a tweet, so this is where your business should monitor the conversation about around your business or subject matter through hashtags to provide expert opinion and assistance to other users. If you are active in replying, you will gain more followers and influential status in your industry. In the same way, it’s important to keep an eye on what other ‘authority’ users are posting, particularly in your industry, as you can retweet this knowledge to your own followers—this B2B lovin’ goes a long way on Twitter

Let’s not forget the power of acknowledgement, Twitter also allows the function of ‘liking’, allowing businesses to show interest in compatible posts while also showing other brands that you are listening to their conversation.

Now that we have established some foundation in Twitter terminology and their role in customer engagement, we need to know how to effectively post. This evidently is how Twitter distinguishes itself from other social platforms.

Attention grabbing content will increase your following and keep them constantly engaged. It would be a shame to significantly increase your following only to see it drop back down to your original figures.

140 characters is not a lot to communicate your content but it is also a blessing because it means that you can use some awesome imagery to draw your target audience in. Ultimately, Twitter is a news platform, not a blogging stage and is made to give live updates.

This is the perfect example of a good tweet.

Tweet

In this example you can see strong imagery, short sharp content and a relevant brand hashtag which iclothing has created for consumer conversation. If the tweet was directing to a blog post, you cold use url shorteners like bitly to assist with directing customers to a particular post or page without taking up too much content space.

 

 

So we hope this has made Twitter a little clearer and yes it is well worth it! 

How to write an effective blog and why

How to Write and Effective Blog and WhyImportance of knowing how to write an effective blog and why

It is easy for any blogger to sit down and say ‘I want to write a blog’, whether it be personal, business or review oriented. In 2014, the Australian Writers Centre compiled a list of the best Australian blog finalists in every category tallying 31 influential Australian blogs. With the blogging landscape expanding exponentially it can sometimes be difficult to keep your head above water in the blogosphere.

http://www.writerscentre.com.au/best-australian-blogs-compfinalists-2014/

Do 

Understand your audience

Prior to writing your blog you must have a good understanding of who your audience is. Keep in mind their gender, age and interests throughout your entire writing process. You should consider that your audience alters your writing style, the length of your paragraphs and the type of wording. This can also mean that you may need to change your blog readability level. Wordy blogs are not always the most liked, in fact it has been suggested that most blogs should have a readability level of around 12 (calculated through the Gunning Fog index). The links below are lifesavers when it comes to writing an effective blog post:

https://www.online-utility.org/english/readability_test_and_improve.jsp

http://splasho.com/upgoer5/

http://gunning-fog-index.com/

Social Media

A perfect way to harvest engagement is through the use of social media. There is no sense in pouring your heart and soul into a blog post each week, thinking that just by
creating the post everyone in your audience will see it. Consequently, you should aim to coordinate your social media channels to communicate the same information. Instagram, Facebook and Twitter are the first contact for your audience and essentially give you those long awaited views.

Yet, your audience are unlikely to engage with posts when you neglect your reach out strategy, which is mainly done through the use of hashtags. You would be surprised how the addition of relevant hashtags can increase impressions and reach converting into engagement. We can’t stress enough #hashtag #hashtag #hashtag!

SEO (Search Engine Optimisation)

You may believe the importance in writing an effective blog lies in the writing; however, it is much more than that. It is in fact the extra steps you take to make your blog stand out from the rest. Keep in mind that SEO is a long-term strategy so ultimately you have to be patient. It won’t be an overnight success, so keep at it!

doDon’t

Post too frequently

Many people believe the misconception that to be the owner of an effective blog, you must post everyday. We like to advise against this mainly because of the social proof factor. Social proof is the engagement with a post i.e. comments, views, re tweets and new visitors and when you are continually updating the front page of your blog you override your social proof standing.

https://smartblogger.com/posting-every-day/

Mindlessly throw in hashtags

It is essential for bloggers to understand how to effectively implement hashtags and with that they must know how to monitor hashtag conversation. So we recommend putting just as much effort into your hash tag selection as you do in researching the piece. With the key failed example of #McDStories this is a technique that must be mastered. In 2010, the Oxford dictionary recognised the hashtag—enough said!

https://blog.hootsuite.com/how-to-use-hashtags/

 

The Importance of Imagery

 

  • Images are the communication tool of the world. Images can convey so much without the need for language across the globe.

 

  • Take a cave drawing from thousands of years ago; pictures have been the fabric of human society since way back when. Symbolism, imagery and an audience can create inspiration. Images can tell a powerful story. They can invoke inspiration, cuteness, fear, love, adoration, anger…so it is so important to implement images in a way that effectively tells your story or what you are trying to say to your audience.

 

  • This applies to Social Media Posts, Blogs, Websites, Online Articles, you name it, the image is the one visual stimuli that should stand out and capture attention. Anyone in Social Media will tell you that an image included in your Facebook Posts will increase the response it gets over plain old text.

 

  • An example is a blog I wrote recently for an automotive website. We wanted to capture the audience’s attention quickly. The majority readership and audience were males aged 40 and over that like classic cars and have a higher income. So to capture this potential set of eyes on masse we needed something suitable. Imagine if we had used a cute cat picture, or a picture of someone eating breakfast? This is probably an exaggeration but you get the idea. If I am a model airplane hobbyist then an awesome pic that involves a plane, a propeller or a flight of some kind will grab me over something else.

 

  • I cannot reiterate enough- Do Your Research. What is your demographics’ visual psychology ? What is it visually? What do “they” like looking at that can fit in with your message? Profile them like an FBI profiler, work out what they like, how they like it and what’s going on in their world on a large scale and you will hit the jackpot.

 

  • Find images that are good quality high resolution, using colours that are complimentary, particularly if sourcing images for your website. You can purchase good quality from companies like Adobe Stock or Dreamstime. Better yet, if you can afford it get a good photographer to take some for you it’s a terrific investment or if you are any good; take your own!

 

  • When you are in business it pays to have a professional & good quality profile pic of yourself. Good quality pics that reflect your personality in a classy and positive way makes you look good, feel good and promote your business well. This can be used on your website, your LinkedIn page, your Twitter profile, anything that involves a Bio.

 

  • Photography is a powerful language that can break barriers and speak directly to the heart of your audience, so do it well!

 

We have had the opportunity to be photographed for our profile pics and product shots by the divine Annie Murray from Murray Studios. Annie has worked tirelessly to make women around the globe realise their potential and reclaim their inner beauty as it reflects outward. Annie worked hand in hand with Anastasia Hmua; Professional Makeup artist to NOT make anyone look beautiful, but to compliment their unique individual beauty bringing the inner into the physical space. The translation is brilliant. Annie made this amazing short film about this journey and we thought you might like it! Click this link to watch : Finding Your Beautiful You can also contact Anastasia HERE