Master Your Social Media Reach Part III

As discussed in Organic Reach Part II, we acknowledged that to build your online presence, it is best to know what value your products and services bring, who benefits most from such value and where best to display that content, so that it reaches your niche audiences.

Now, you’re set, right?  Almost! You have, at this point, determined where you’re going to showcase content online.  Perhaps it’s YouTube videos for a demonstrable product or service. Maybe it’s the image-heavy Instagram or the more personable and friendly Facebook group?

You log in and you’re ready to launch, but you find yourself overwhelmed with ideas for content. You can do a giveaway or feature a testimonial. You could do a funny meme or an inspiring quote.  The options are seemingly endless and without a campaign focus, you could very quickly pour a ton of time into your posts without gaining any real traction.

According to the Content Marketing Institute, 92 percent of content marketers use social media to distribute their content.

That said, Geelong can help! We specialize in creating content calendars that are specific to your business needs and laser-like focus.  Whether you decide to outsource to us or use your in-house talent, here is a sneak peek at what we do to create content that isn’t just meaningful, but measurable as well!

Using the 1:7 ratio, we spice up any social media presence with solid themes that thrive online. 

From engaging and educational to behind-the-scenes bloopers, you’ll be able to quickly identify what trends work well with your niche audience based on feedback and impressions with each respective post.

Let’s say one of our clients, Debbie, is a budding botanist (pun always intended) who wishes to promote education and sales of her natural deodorant. Using these coined “Themes that Thrive”, we would create content like so:

Debbie knows there are many reasons behind someone’s request for deodorant that works, but few people would answer blatant questions around body odor. That said, we get a game plan and give customers what they need, wrapped in what they want.

Monday, we start with engaging content.

We’ll want to utilize polls or questions that help us get to the bottom of what Debbie’s ideal market really wants and needs- without sounding solely promotional or outright intrusive.  We ask a fun question via open-ended answer or multiple choice to get engagement and feedback. 

For example:

The average spent on deodorant annually is

A) $18 billion

B) $16 million

C) $14 million

D) $13 billion

This not only garners quick answers from those who cannot help but comment, but also gets people thinking about how much they are spending on their own – even if a distant thought that surfaces much later, come time to purchase their next stick or spray.

Tuesday, we focus on content that is educational.  

We want to educate our audience with facts about the deodorant industry without shaming and while also encouraging the buyer to “vote with their money” on what is best for them. An example of this post would be:

The aluminum compounds in antiperspirants effectively stop up the eccrine sweat glands. Because sweating is not only natural, but also imperative to control body temperature, it is best to manage sweat odors versus deterring sweat altogether.

Here, we are sharing the importance of knowing what is in your deodorant, which later could lead to sales of Debbie’s product (a natural alternative to anti-perspirants found in common products), now that she’s shown knowledge and passion surrounding armpit health.

Wednesday, we share some funny memes or some inspiring quotes. 

For Debbie, it’ll be about the importance of natural healing and using plant-based products for our bodies.

Thursday, we share a relevant article that is trending and further proves the need for the client’s product. 

This could be an article on aluminum and cancer or recalls on mainstream, manufactured deodorants.

Friday, we share some behind-the-scenes content like the making of the deodorant or even a DIY video. 

While this may seem counter-intuitive, those who are willing to watch the video and attempt themselves will either A) be grateful for the free value-up-front and leave positive reviews or B) appreciate Debbie’s generosity and decide to purchase from her outright.

Saturday, we shout out to our top followers or contributors. 

We give some love back to the social world via giveaways or thank you posts. We call this the good neighbor policy and like to share love with other brands (like the companies she buys essential oils from to make her deodorant) for community culture and also more brand exposure.

Sunday, we share promotional content.

We can confidently promote our products that so many are now invested in because you’ve been in their news feed all week long educating and entertaining them, polling them for what they want in a product or service, building rapport behind-the-curtains and more!

Now, all we have to do is look at what content did well, adjust what could have gone better or garnered more responses and re-visit content for the coming weeks with the same themes!

Investing as little as six hours a week in content marketing was enough for 91% of marketers to claim an increase in web traffic.

Get it? It’s simple! Still not fully sure you want to implement this on your own? Don’t “sweat” it! Feel free to reach out to any of our Geelong Wordsmiths for content that is sure to build rapport, earn respect and gain retention!  


Geelong Social Media Leaderboard Organic Reach Marketing

The Importance of Google Reviews and How to Get Them

Google Reviews and How to Get Them

Want to know how to invite your guests and clients to give you a great Google Review?

Google Reviews are a powerful way to promote your business. So we have created this step by step guide to show you how to create a specific link you can send your clients to write a review.

If you’re like the 2,065,523 small businesses in Australia, you know the importance of standing out as a local business to earn a reputation and referrals.   While social media plays an important role in branding, it is only a fraction of the entire picture.

According to Internet Live Stats, the number of daily searches on Google are 3.5 billion, which equates to 1.2 trillion searches per year worldwide.

This is the leading resource for those looking to invest in products and services near them.  So, how does a consumer stand out in such a high-traffic space? The quality and quantity of reviews on Google is one of the most important ranking factors for local Search Engine Optimisation- in simple terms- imagine Google is a librarian and everyone has told her the new best seller is amazingly resourceful. This is going to be the go to book she shows people asking at the counter what to read. That said, it is crucial for your brand or business to have a presence there.

Copy of The Color Project-4

To put it simply, customer reviews provide all those social keys we talk about in our workshops- it provides social proof, credibility, authority, likeability and trust- the best bit? It can result in a higher conversion rate.

For that reason, we are showing you an easy-to-follow, step-by-step guide to get your business onboard, by creating a direct link to your Google reviews page, making the process much easier for your customers to review and share.

STEPS TO CREATE A LINK FOR CUSTOMERS TO WRITE GOOGLE REVIEWS

STEP 1: VISIT GOOGLE’S PLACE ID FINDER

Google’s Place ID Finder lets you annotate a location specific to your business.  This way, Google can discern your business from others in the area, as well as, populate reviews unique to your business.

STEP 2: ENTER YOUR BUSINESS NAME

Enter your business name into the designated field. Make sure you enter in whatever your Google My Business name has listed so it automatically populates and ensures brand consistency.

image5

STEP 3: COPY YOUR PLACE ID

Once your business is displayed, your place ID will be listed under your business name. It will appear as a string of letters and numbers, about 25 characters long. Copy this code and paste it somewhere safe, like a word or pages document.

image4

STEP 4: ENTER YOUR ID INTO THE FOLLOWING URL

Next, paste the following URL in a new browser, with your Place ID where written below.

https://search.google.com/local/writereview?placeid=PASTE PLACE ID HERE

When using the above link, the url with the place ID should end up looking like this example:

https://search.google.com/local/writereview?placeid=ChIJjRUVZNU91GoRXr8XrFZixIM

Note:  This may not be the most appealing URL to give to customers, so consider using Bitly’s URL shortening option which allows you to make a smaller and even customizable option!

STEP 5: SEND THE REVIEW LINK TO CUSTOMERS

Use the link you created to send to customers! Once they type it in and hit enter, a window will appear in their browser that instantly prompts them to leave a review from their Google account.

unnamed-7

Keep in mind that it is against Google’s policy to solicit reviews from customers by offering incentives.  Make sure that your request for reviews is just that –a respectful request sharing their experience with your products and services.

Let us know how you go! Remember we have our one on one workshops now happening in the Geelong CBD! Contact us for more info. 

Make a Coffee and watch this: one of our faves from the legendary Seth Godin